Omar brings over 10 years of experience in the tech industry, building and executing growth strategies across SaaS, Mobile, eCommerce, Mobility, and FinTech. He currently serves as eCommerce Manager for tbi Bank and combines strong commercial thinking with operational execution, CRM structure, and data driven decision making. He holds a BSc in International & European Economic Studies from Athens University of Economics & Business and an MSc in International Business from Hult International Business School in San Francisco.
Simpler — Established CRM and sales processes from scratch and helped generate a pipeline of more than 300 clients with GMV exceeding 25M. Built strategic partnerships with digital marketing agencies, ecommerce marketplaces, and technology providers while collaborating with product and engineering teams to reduce checkout friction and improve transaction success rates.
Zulutrade — Reduced payment decline rates by 25% and increased user conversion from registration to trading account by 35% through improved payment flows, personalized email targeting, automation, and lead scoring. Also optimized internal workflows across Customer Support, Sales, and Back Office teams.
Beat — Improved driver retention from 79% to 84% on average in Chilean cities and launched new user incentives that reduced cost per ride by 30%. Supported market growth through segmentation and KPI based initiatives that strengthened driver and passenger engagement.
Moosend — Achieved an 82% contract renewal rate, improved market penetration through stronger product adoption, and reached a 30% conversion rate from inbound free trial accounts to paid, alongside 20% conversion on outbound leads.
Book n Bloom — Achieved a 25% conversion rate from inbound free trial accounts to paid, established a standardized sales reporting system that reduced discrepancies by 58%, and increased customer retention by 12%.
Upstream — Launched and managed 11 key projects with mobile operators including MTN, Etisalat, Airtel, Orange, Econet, and Claro. Delivered an average ROI of 232%, increased new user recruitment by up to 300% through rigorous A/B testing, and supported a smooth migration to a new big data platform through requirements gathering and validation.
Omar combines commercial sharpness with structured execution. His profile stands out in growth strategy, partnerships, conversion optimization, CRM design, and operational improvement, making him a strong fit for businesses that want measurable traction, stronger revenue processes, and scalable eCommerce performance.
